Wessenden Marketing’s reports define the key trends and developments in the media business. (In ascending date order)


SUBSCRIBER DEMOGRAPHICS (1996)A review of the research evidence as to how magazine subscribers differ from retail buyers. Click here for a free download of the full report. [PDF format 64Kb]

BRANDING FOR TOMORROW'S PUBLISHERS (1998)Brand assessment techniques for magazine publishers with a review of the organisational implications of branding. Click here for a free download of the full report. [PDF format 268Kb]

CONSUMER MAGAZINE PROMOTIONS (1999)A survey of how magazine publishers spend their money to boost copy sales. Click here for a free download of the full report. [PDF format 295Kb]

SIZING THE VALUE OF EPOS TO THE MAGAZINE SUPPLY CHAIN (1999)The definitive statement, commissioned by the industry, as to the real value of EPOS to the supply chain. Click here for a free download of the full report. [PDF format 862Kb]

MAGAZINE RETAILING 2001. The most comprehensive map of UK consumer magazine retailing. Click here for a free download of the management summary. [PDF format 83Kb]

SUBSCRIPTION MARKETING 2001: The Consumer Challenge. Specially commissioned research into consumers’ attitudes to magazine subscriptions. Click here for a free download of the management summary. [PDF format 79Kb]

SUBSCRIPTION MARKETING 2002: A Survey of Publisher Practice. A benchmarking survey of how magazine publishers are approaching subscription marketing. Click here for a free download of the management summary. [PDF format 88Kb]

MAGAZINES & THE INDEPENDENT RETAILER 2003: The Retail & Consumer Perspective.
The complete overview of how independent retailers operate and what the magazine consumer thinks of them. A special Brandlab report. Click here to go to the Brandlab website and download a free management summary.