Wessenden Marketing is a leading provider of consultancy, information, research and training for media companies and for organisations involved in the newspaper and magazine supply chains. Circulation marketing and promotions, both retail and subscription, lie at the core of our consultancy. Yet Wessenden Marketing’s projects extend well beyond this into general strategy and re-engineering. Newsletters, reports and market statistics back up the consulting operation.
Circulation BriefingWessenden's subscription-only newsletter which provides a unique insight into all the key developments in UK press circulation. For a free back issue, click here. |
In this month's issue: - Who's reading the free London newspapers - new consumer research.
- Consumer magazine ABCs (Jul - Dec 2006) - what are the underlying trends?
- Subscription marketing benchmarks, acquisition costs, key ratios, response rates from the PPA Subscription Awards.
- Magazine waste - which retailers are generating the most returns?
LATEST WESSENDEN PRESS COVERAGE
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