UK Media Consultancy
Wessenden Marketing is a leading provider of consultancy, information, research and training for media companies and for organisations involved in the media supply chains. Consumer marketing and promotions (retail, subscription and online), lie at the core of our consultancy. Yet Wessenden Marketing’s projects extend well beyond this into general strategy and re-engineering. Newsletters, reports and market statistics back up the consulting operation.
Circulation BriefingWessenden's subscription-only newsletter which provides a unique insight into all the key developments in UK press circulation. For a free back issue, click here. |
In the current issue (No.146 / May 2010):
- WHSMITH & SMITHS NEWS: Half year figures. Do they hold any surprises?
- RETAILER MARKET SHARES. The winners & losers.
- WHAT THE CONVENIENCE SHOPPER LOOKS LIKE. New research.
- WHAT MAGAZINE PUBLISHERS ARE THINKING. What happened at the PPA Conference?
- THE CHANGING MEDIA MAP: New research on media consumption.
- INTERNATIONAL MAGAZINE COMPARISONS: The world of magazines. Which markets are growing? How is the UK performing?
LATEST WESSENDEN PRESS COVERAGE
Click here to see the news that Wessenden has been making.
Click here to see the news that Wessenden has been making.
LATEST WESSENDEN REPORTS
The “Subscriber Service Survey” was commissioned by subscription bureau Dovetail and polls the views of over 110,000 active subscribers across 440 magazines published by 45 publishers. Click here to see the details.
The “Subscriber Service Survey” was commissioned by subscription bureau Dovetail and polls the views of over 110,000 active subscribers across 440 magazines published by 45 publishers. Click here to see the details.
LATEST WESSENDEN PRESENTATION: The Future of Publishing.
Jim Bilton chaired a panel session at Publishing Expo, “The Future of Publishing”, which featured Stevie Spring (Chief Executive of Future plc), Tim Brooks (Managing Director of Guardian Media) and James Hanbury (Group Managing Director of Incisive Media). Click here to view a video of Jim’s presentation and the whole panel session. (Opens in new window/tab.)
UPCOMING WESSENDEN PRESENTATIONS
- "Circulation Briefing Live": an interactive Q+A session on the hot topics in retail distribution at The Specialist Media Show (May 25).
- "Top Tips on Subscriber Customer Care": a roundtable discussion at The Specialist Media Show (May 25).
- "A Subscription Healthcheck": a roundtable discussion at The Specialist Media Show (May 25).